Nintendo Switch Motion Graphics AD Campaign

Project Overview

The project involves creating a series of three 15-second animations intended to promote a product, brand, or social cause of the creator’s choice. In this case, I have opted to focus on promoting the Nintendo Switch. The first ad showcases the hardware and features of the Nintendo Switch, while the second highlights the benefits of the Nintendo Switch Online service. The third and final ad will focus on the Nintendo Switch’s vast library of games.

Project Goal

Animation 1

Showcase Nintendo Switch hardware & features 

Highlight: hybrid design, portability, Joy-Con controllers, touch screen, seamless transition. 

Engaging visuals to captivate the audience

 

Animation 2

Promote Nintendo Switch Online benefits 

Highlight: online multiplayer, NES/SNES game library, exclusive deals, cloud-save backup 

Encourage viewers to subscribe.

 

Overall Goals

Create engaging, visually appealing animations 

Effectively promote Switch, its features, online service, and game library 

Generate excitement & desire to own a Nintendo Switch

Technology Used

Blender

  • Integrated 3D Switch model into scenes

  • Manipulated joy-cons in edit mode

  • Utilized Eevee render engine for stunning visuals

  • Versatile & indispensable tool

After Effects

  • Crafted captivating motion graphics

  • Added dynamic effects (shakes, blurs)

  • Synchronized music with visuals

  • Elevated quality & impact for an immersive experience

Creative Process

Immersing in Nintendo Switch’s brand identity, I studied ads and their creative direction to emulate the aesthetic. I challenged myself with 3D modelling techniques, using Blender and After Effects to create authentic animations. Guided by detailed storyboards, I crafted engaging ads that captured the essence of the Nintendo Switch.

Final Video Deliverable

Reflection

I aimed to create three ads throughout this project, but I could only complete two due to time constraints and other class work. Despite this challenge, I am proud to have completed the two ads within the given timeframe. The main difficulty I encountered was learning Blender, as it was new software for 3D animation. However, I embraced the challenge and pushed myself to try new techniques and learn new skills. Additionally, obtaining the Nintendo icons proved challenging, as some were not readily available, requiring me to utilize the resources I could find creatively. Regarding my chosen topic/project area, I gained valuable insights into creating ads for the YouTube platform and delving into the world of 3D animation for the first time. I also expanded my knowledge of motion graphics, exploring different styles and techniques.


Most importantly, I discovered the importance of organization and planning by creating storyboards and sketches to convey my ideas effectively. I also learned to adapt and be flexible in changing ideas and approaches as needed to create professional-looking ads. This project has enhanced my technical skills and helped me develop my creativity, problem-solving, and project management skills.